As Williams Skincare Company Continued with the Task of Developing

Multiple Choice

As Williams Skincare company continued with the task of developing a new product, a spray- on hair removal cream, a group was assigned the task of estimating preliminary demand for the product, costs, sales and future profitability. The company is MOST likely in which stage of the new product development process?

A) commercialisation
B) test marketing
C) idea screening
D) concept development
E) business analysis