Multiple Choice
The group of buyers that accounts for about 2.5 per cent of all adopters and is first to adopt a new product is known as:
A) innovators.
B) early adopters.
C) laggards.
D) early majority.
E) late majority.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q113: Of the five adopter groups, the laggards
Q114: Which of the stages in the new
Q115: The stage of the product life cycle
Q116: Market rollout is part of the marketing
Q117: Buyers can be categorised according to their
Q119: Should a firm automatically drop a product
Q120: The stage of the product adoption process
Q121: The product life cycle concept cannot be
Q122: Of the following types of test market,
Q123: The stage of the product life cycle