Multiple Choice
Which of the following statements about the product life cycle (PLC) is FALSE?
A) Most product classes pass through the maturity stage relatively quickly.
B) Not all products pass through the S- shaped product life cycle.
C) The PLC can be applied to a product class or a product form.
D) The PLC can be applied to a brand.
E) None of the above-all statements are true.
Correct Answer:
Verified
Correct Answer:
Verified
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