True/False
With the tremendous improvement that has taken place in marketing research techniques, the product failure rate for consumer products rarely exceeds ten per cent.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q71: High costs are associated with the commercialisation
Q72: In spite of the benefits of test
Q73: The group of buyers that account for
Q74: The five factors that explain new product
Q75: During the market strategy development stage of
Q77: Of the five adopter groups, the innovators
Q78: While idea generation seeks to produce as
Q79: When a researcher poses a question or
Q80: The bustle, a steel or mesh frame
Q81: Working with lead users offers a number