An Advertising Campaign for a Resort on the Whitsunday Islands

Multiple Choice

An advertising campaign for a resort on the Whitsunday islands invited consumers to, "Come for the first time experience; Come again to prove that we are as great as you remember!" This message is attempting to address the service characteristics of:

A) intangibility.
B) inseparability.
C) variability.
D) perishability.
E) autonomy.