Which of the Following Is a Benefit of Branding

Multiple Choice

Which of the following is a benefit of branding?

A) Well-recognized brands increase the shopping time necessary to find the quality and consistency buyers desire in a product.
B) Branding reduces the risks involved in some purchases for which buyers are unable to determine the quality objectively.
C) Brands communicate no information about the consumers who buy the brands.
D) Brands hide a product's special qualities.