Multiple Choice
Consider the following research question, "Does the type of advertisement influence the level of interest in the toothpaste?" To answer this question, a marketing researcher has participants listen to the radio advertisement or watch the television advertisement about the toothpaste.Next, the researcher asks all participants to indicate their interest in buying the toothpaste.In this example, what is the independent variable?
A) the level of interest in the toothpaste
B) the type of advertisement
C) the marketing researcher
D) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
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