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Which of the Following Advertisements Is Making Use of Vicarious

Question 152

Multiple Choice

Which of the following advertisements is making use of vicarious reinforcement?


A) an ad for the lottery, showing happy (and now rich) winners
B) an ad for toothpaste, showing kids with cavities who didn't brush their teeth
C) an ad for a computer, listing and explaining the features available
D) an ad for a gas-guzzling car that doesn't mention the poor gas mileage

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