A Benefit of Being a Second Mover Is

Multiple Choice

A benefit of being a second mover is:

A) an absence of the need to be the largest firm in the industry.
B) that a firm may be able to respond to first movers' competitive actions while avoiding the risks and development costs experienced by the first movers.
C) the absence of any risk.
D) the ability to lead the industry into new areas of product development and gain customer loyalty from its move.