The Example of General Motors Dropping the Oldsmobile Brand Illustrates

Multiple Choice

The example of General Motors dropping the Oldsmobile brand illustrates the fact that

A) brands are ultimately unimportant to the customer,regardless of their history.
B) this brand appealed to a generation which is no longer actively spending money.
C) this brand no longer conveyed specific benefits and features that satisfied target customer needs.
D) brands are fungible properties of products.