The Integration of a Cost Leadership Strategy and a Differentiation

Multiple Choice

The integration of a cost leadership strategy and a differentiation strategy leads to a competitive advantage because:

A) the managers have greater flexibility in the actions they can take.
B) different firms need different types of strategies to be successful.
C) it allows the firm to offer two types of value-some differentiated features and a relatively low cost.
D) one strategy is not enough for most large firms.