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When a Firm Such as Harley-Davidson Has a Strong Brand

Question 57

Multiple Choice

When a firm such as Harley-Davidson has a strong brand name,it is challenged to:


A) develop another source of competitive advantage.
B) exploit the brand name as a competitive advantage.
C) develop new bundles of resources to be used to gain a competitive advantage.
D) identify new core competencies in the firm.

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