Licensing an Innovation to Another Firm, Rather Than Developing and Commercializing

Multiple Choice

Licensing an innovation to another firm, rather than developing and commercializing it inhouse, has the following advantage:

A) Increases managerial control of development and commercialisation.
B) Reduces the cost and risk of development and commercialisation.
C) Increases the profitability of development and commercialisation.
D) Reduces managerial control of development and commercialisation.