The Real Benefit of a Marketing Cost Analysis Is

Multiple Choice

The real benefit of a marketing cost analysis is:

A) The way it highlights all inefficiency within a company
B) As a planning tool
C) As an evaluation tool
D) As a decision-making tool for sales managers when they are contemplating terminations or product deletions
E) The opportunity it provides managers to isolate segments of the business that are most profitable as well as those that generate losses