Multiple Choice
Which of the following statements about the use of ROAM (return on assets managed) is true?
A) ROAM is a highly subjective measure
B) The goal of ROAM is to reach an optimal level of investment
C) Sales managers have eagerly adopted ROAM as a measure of effectiveness
D) ROAM is calculated using contribution margin and asset liquidity
E) ROAM cannot be used as a control device
Correct Answer:

Verified
Correct Answer:
Verified
Q68: Marketing costs analysis cannot help managers identify
Q69: What are the seven functional cost groups
Q70: Critical to an assessment of a customer's
Q71: How should direct selling costs be functionally
Q72: The term _ is often restricted to
Q74: Jerry wants to measure marketing productivity. He
Q75: Alex is struggling with his company's new
Q76: Describe the three approaches to cost allocation.
Q77: What is the difference between specific and
Q78: One reason marketing managers have neglected consideration