Which of the Following Statements About Marketing Cost Analysis Is

Multiple Choice

Which of the following statements about marketing cost analysis is true?

A) Marketing productivity focuses on the sales or profit output per unit of production input
B) The purpose of marketing cost analysis is to estimate customer relationships by territory, customer, and channel of distribution
C) When given a choice, sales managers prefer to use marketing cost analysis more than sales analysis for managing the sales function
D) Marketing cost analysis focuses on the results achieved to determine if the returns justify the expenditures
E) Any accounting system can be easily adapted to give the information needed for a marketing cost analysis