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    Exam 5: The Strategic Role of Information in Sales Management Comprehensive Cases for Part One
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    ___________ Is Something That Can Be Maximized Via the CRM
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___________ Is Something That Can Be Maximized Via the CRM

Question 21

Question 21

Multiple Choice

___________ is something that can be maximized via the CRM Process Cycle.


A) Customer relationships
B) Return on customer investment
C) Customer data
D) None of the above

Correct Answer:

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