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Alton's New Firm Operates in an Uncertain and Rapidly Changing

Question 37

Multiple Choice

Alton's new firm operates in an uncertain and rapidly changing market with shifting technology and short product life cycles. Alton is considering the use of independent sales reps because they will give him greater _____________ in distribution channels.


A) Geographic concentration
B) Team selling
C) Flexibility
D) Outsourcing of production
E) Matrix divisional dissection

Correct Answer:

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