Which of the Following Statements About Sales Programs and Performance

Multiple Choice

Which of the following statements about sales programs and performance is true?

A) The sales manager must adapt his or her strategies to the existing environment rather than trying to make the environment fit the strategies
B) The sales program is the one part of the marketing strategy that seldom needs changing
C) Management should not engage in planning for organizations that operate in volatile environments because their plans would have to be revised or even scrapped frequently
D) Factors in the internal and external environment can have a strong influence on strategic plans, but not on strategic implementation
E) Changes in an organization's marketing strategy are unlikely to have any impact on its sales program