Multiple Choice
The Tylenol crisis demonstrated that public relations is:
A) Closely linked to sound business practices and corporate social responsibility
B) A good way to "get media coverage" even during a crisis
C) An effective strategy for diverting attention from a negative situation
D) The correct approach for marketing products when public trust is threatened
E) All of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The contemporary concept of public relations is
Q2: Which of the following is practiced more
Q3: When is it appropriate for practitioners to
Q5: Issues management is NOT part of strategic
Q6: Practitioners in nonprofit organizations attempting to increase
Q7: When one author wrote, "Very simply, my
Q8: Information from external sources used by news
Q9: Which of the following is devoted to
Q10: Rather than the image of a cigar-chomping,
Q11: Introduced in the mid-1970s, _ is the