Multiple Choice
Which two of the following are true with regard to the impact of new technology on public relations practice?
A) Audiences are more fragmented, choosing niche media for their needs.
B) Audiences are less fragmented, preferring homogenous mass media for their needs.
C) Audiences are more active, choosing two-way media that permit interactivity.
D) Audiences are more passive, simply receiving information sent to them.
E) Audiences that report the news are clearly identified "journalists" with the appropriate educational background and training A and C
Correct Answer:

Verified
Correct Answer:
Verified
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