Hyman and Sheatsley Identified Several Factors That Contribute to Public

Multiple Choice

Hyman and Sheatsley identified several factors that contribute to public information campaign failure.Which one of the following is NOT a reason why campaigns fail?

A) Motivation is essential to learning and assimilating knowledge.
B) Audiences often include hard-core, chronic "know-nothings."
C) People seek information that is compatible with their own views.
D) Selective perception and interpretation affect how people are affected.
E) People are generally already interested in public issues.