All of the Following Are Steps in the Positioning Process

Multiple Choice

All of the following are steps in the positioning process, except:

A) Discover how much consumers are willing to pay for your product.
B) Discover where the company's product or brand is on these attributes in the hearts or minds of potential customers.
C) Discover how target customers rate competing products or brands with respect to these attributes.
D) Identify the important attributes for a product or brand class.