Multiple Choice
The makers of Samsung smartphones conduct a search in Twitter using the keyword 'iPhone' in order to understand what individuals are saying. Samsung is conducting which activity?
A) social listening
B) data mining
C) product development
D) corporate espionage
Correct Answer:
Verified
Correct Answer:
Verified
Q36: All of the following are examples of
Q37: Compared to traditional market research, using social
Q38: A manufacturer of electronic toys is interested
Q39: Because marketers cannot control all the conditions
Q40: Observing people and asking them questions are
Q42: "What is your age? A. Under 20
Q43: Marketing Research and Intelligence Association (MRIA), Canada's
Q44: By using social media for research, marketers
Q45: Neuromarketing measures brain activity using either probes
Q46: A researcher stands at a traffic light