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    Marketing Study Set 17
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    Exam 8: Marketing Research: From Information to Action
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    The Nature of the Problem Should Determine the Type of Marketing
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The Nature of the Problem Should Determine the Type of Marketing

Question 58

Question 58

Multiple Choice

The nature of the problem should determine the type of marketing research conducted. Which one of the following is NOT a basic type of marketing research?


A) correlative
B) causal
C) descriptive
D) exploratory

Correct Answer:

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