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A Publishing Company Sponsors an Informal One-Time-Only Session with an Influential

Question 10

Multiple Choice

A publishing company sponsors an informal one-time-only session with an influential college professor who uses a given text. The professor meets to discuss the textbook, its study guide, and the product's competition. This is an example of a(n) :


A) focus group.
B) experiment.
C) small group dynamics.
D) depth (or individual) interview.

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