Multiple Choice
Whirlpool sells their entry level brand as 'Maytag' in Canada and has unique commercials for it that run on TV. In China, Whirlpool refers to their entry level brand as 'Whirl-ONE,' which also has unique commercials for Chinese television. Whirlpool would be using a(n) _________ marketing strategy.
A) ethnocentric
B) standardized
C) transnational
D) multidomestic
Correct Answer:
Verified
Correct Answer:
Verified
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