A New York Carwash Owner Wanted to Open a Carwash

Multiple Choice

A New York carwash owner wanted to open a carwash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple Advertising. It was not until the business was opened that he learned that he should Have used________ . His French signs actually said "car bath" instead of carwash.

A) the trade feedback effect.
B) back translation.
C) Porter's diamond.
D) semiotics.