Multiple Choice
Tricon was the restaurant division of PepsiCo until it was spun off in 1997. Since then Tricon has opened 6,000 KFC restaurants abroad. It has 158 in Indonesia and more than 500 restaurants in China. All are locally owned, and the owner pays a fee to Tricon. Tricon is engaged in:
A) direct exporting.
B) indirect exporting.
C) contract manufacturing.
D) licensing.
Correct Answer:
Verified
Correct Answer:
Verified
Q32: What are the market entry strategy options
Q107: The term economic infrastructure refers to:<br>A)the people
Q108: If you were responsible for marketing communications
Q109: The practice of standardizing marketing activities when
Q110: To become leaders in the world market,
Q112: The restriction on the importing of garments
Q113: Figure 7-6<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="Figure 7-6
Q114: The reverence that Japan shows towards its
Q115: Customer groups living in many countries or
Q116: Canada's fastest growing exports are services and