The Primary Reason Organizations Buy Products and Services Is to Help

Multiple Choice

The primary reason organizations buy products and services is to help them achieve their objectives. Which of the following statements does NOT illustrate a typical organizational buying objective?

A) Sears launches the Anthony Mark Hankins Signature Collection of clothing for women, forging a link with minority- and women-owned suppliers and vendors.
B) Nissan Motor Company switches its ad agency because it expects the new agency to develop a more effective ad campaign to sell more cars and increase revenues.
C) Southland Corporation buys automated inventory systems to increase the number of products sold in its 7-Eleven outlets and to keep them fresh.
D) Caroline buys a new dress because she wants to reward herself for achieving a bonus at work.