Multiple Choice
Marketers need to understand the buying centres with which they deal. A series of questions can be used to facilitate this process. Which of the following questions would be the LEAST useful when trying to understand the operations of a buying centre?
A) What are the buying criteria of each member?
B) What selection process was used to confirm membership in the buying centre?
C) Which individuals are in the buying centre for the product or service?
D) What is the relative influence of each member of the group?
Correct Answer:
Verified
Correct Answer:
Verified
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