Which One of the Following Statements Does Not Accurately Describe

Multiple Choice

Which one of the following statements does not accurately describe organizational buying behaviour?

A) It is the decision-making process organizations use to establish the need for products and identify, evaluate, and choose among alternative brands and suppliers.
B) It always involves highly formalized buying centres.
C) It will require organizational members to formulate a make-buy decision.
D) It is similar to consumer buying behaviour.