As in the Consumer Decision Process, Evaluation Occurs in the Industrial

Multiple Choice

As in the consumer decision process, evaluation occurs in the industrial decision process, but it is more formalized and often more sophisticated. All items purchased are examined in a formal product acceptance process. The performance of the vendor is also monitored and recorded. This evaluation is described as:

A) information search.
B) purchase decision.
C) post-purchase behaviour.
D) problem recognition.