Solved

When Rita Decided to Buy a Radio as a Wedding

Question 171

Multiple Choice

When Rita decided to buy a radio as a wedding present, she wanted to buy a brand name radio that was waterproof, looked nice, and was designed to be mounted in a shower. What did Rita use during the alternative evaluation stage of the purchase decision process?


A) informational alternatives
B) buying decision-makers
C) hot buttons
D) evaluative criteria

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q166: James is brand loyal to Sony. He

Q167: A learned predisposition to be thrifty or

Q168: When it comes to "buzz marketing," Matchstick

Q169: How can marketers use the PRIZM analysis

Q170: Name the five situational influences that affect

Q172: TB Figure 1<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="TB Figure

Q173: TB Figure 1<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="TB Figure

Q174: The most basic of our needs are

Q175: Retailers can reduce problems associated with selective

Q176: After watching a movie about going on