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    Marketing Study Set 17
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    Exam 5: Consumer Behaviour
  5. Question
    The Brands That You Learn of During Your Information Search
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The Brands That You Learn of During Your Information Search

Question 103

Question 103

Multiple Choice

The brands that you learn of during your information search become part of your:


A) consideration set
B) thinking set
C) awareness set
D) inert set

Correct Answer:

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