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Maria Has Just Told Her Supervisor, "I'm So Glad I

Question 216

Multiple Choice

Maria has just told her supervisor, "I'm so glad I bought the Apple iPhone 5 phone rather than those other models I was looking at. I have really enjoyed the fact that its iTunes service gives me an always-on music connection. I haven't seen another phone with that feature." Which stage of the consumer purchase decision process is demonstrated by Maria's conversation?


A) post-purchase behaviour
B) purchase decision
C) information search
D) problem recognition

Correct Answer:

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