The Statement by a Senior Executive at Lenovo, a Global

Multiple Choice

The statement by a senior executive at Lenovo, a global supplier of notebook computers that "The notebook market is getting more like cars. The car you drive reflects you, and notebooks are becoming a form of self-expression as well" illustrates the importance of ______ in reflecting the products and brands that consumers buy.

A) self-actualization
B) self-concept
C) self-fulfillment
D) optics