Multiple Choice
The famous experiment wherein Dr. Pavlov presented dogs with food at the same time as he rang a bell; this resulted in dogs that salivated when the bell was rung even when food was not presented. What principle related to consumer behaviour did this research involve?
A) changing antecedent states
B) cognitive dissonance
C) behavioural learning
D) tone as a motivator
Correct Answer:
Verified
Correct Answer:
Verified
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