Multiple Choice
Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content. Tom says that he cannot tell a difference between the two products. Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:
A) stimulus discrimination.
B) stimulus generalization.
C) selective retention.
D) selective comprehension.
Correct Answer:

Verified
Correct Answer:
Verified
Q160: Interpreting information so that it is consistent
Q161: Which type of purchase is most likely
Q162: It is time for the Ramirez family
Q163: You have just purchased a suit to
Q164: Canadians are well known to apologize out
Q166: James is brand loyal to Sony. He
Q167: A learned predisposition to be thrifty or
Q168: When it comes to "buzz marketing," Matchstick
Q169: How can marketers use the PRIZM analysis
Q170: Name the five situational influences that affect