Febreeze Is an Odour-Controlling Spray Manufactured by P&G

Multiple Choice

Febreeze is an odour-controlling spray manufactured by P&G. When Febreeze was introduced, it was tagged as a pet killer. P&G had to spend lots of money debunking the false claim and request help from the ASPCA before consumers would purchase
The product in the numbers expected. This promotion to debunk a false claim changed consumers' attitudes by:

A) adding a new attribute to the product.
B) changing beliefs about the extent to which a brand has certain attributes.
C) adding a new attribute and re-positioning the product.
D) changing the basic product.