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    Exam 5: Consumer Behaviour
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    The SRI's VALS Program Is One of the Most Prominent
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The SRI's VALS Program Is One of the Most Prominent

Question 139

Question 139

Multiple Choice

The SRI's VALS Program is one of the most prominent examples of:


A) learning theories studies.
B) lifestyle analysis programs.
C) studies on the hierarchy of effects.
D) purchasing behaviour studies.

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