Multiple Choice
A consumer is looking to purchase a new laptop and is considering a product only from Apple, Samsung, Dell, and Acer. These brands are known as the consumer's ________.
A) evolved set
B) alternative selection group
C) evaluative set
D) consideration set
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q179: Ruth, who has no children, wants to
Q180: Because the average consumer operates in a
Q181: A reference group to which a person
Q182: A consumer's purchases are often influenced by
Q183: When a woman picks up a lace
Q185: All of the following describe PRIZM's lifestyle
Q187: While in the market for a new
Q188: From your own experience, or from what
Q189: When considering purchasing a new computer, you
Q311: What does lifestyle mean and why is