You Are the Director of Marketing for Starbucks

Multiple Choice

You are the Director of Marketing for Starbucks. You are doing an environmental scan to help you create a three-year marketing plan for the Canadian market. Which of the following environmental trends should you consider the MOST important?

A) The largest cities in Canada have all seen a rise in dual-income couples who bring with them larger disposable incomes.
B) By the year 2019, robotics will play a major role in North American society.
C) Coffee consumption in Canada has fallen by 3% annually in recent times.
D) Video bloggers are growing in popularity and influence.