Multiple Choice
As a consultant with Accenture, you frequently engage in environmental scanning on behalf of your clients. Which of the following statements about environmental scanning best describes what actually happens?
A) Environmental scanning is an annual event.
B) Environmental scanning changes the marketing environment.
C) Environmental scanning focuses primarily on geographical and meteorological factors.
D) Environmental scanning identifies and explains potential trends.
Correct Answer:
Verified
Correct Answer:
Verified
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