Environmental Scans Have Shown That the Population of Canada Is

Multiple Choice

Environmental scans have shown that the population of Canada is undergoing dramatic change. For example, the number of people in this country who are between the ages of 20 and 34 has declined since 1990. On the other hand, the number of people who are 65 years of age or older has increased. These changes in the Canadian population are examples of _ _________changes to which marketers must respond.

A) psychographic
B) situational segment
C) cyclical population
D) demographic