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A New Travel Company Decides to Launch a 'Concierge-Style' Travel

Question 52

Multiple Choice

A new travel company decides to launch a 'concierge-style' travel service that organizes everything from pick-up at home, transport to the airport, and all the little aspects of the subsequent trip, such as transportation and meals. Further, they have selected all of the hotels to be wheelchair- and walker- friendly. Who is the likely target market for this travel company?


A) people over 50 years of age.
B) children of baby boomers.
C) teens.
D) infants.

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