Toyota Canada Recently Developing a Spin-Off Company to Develop and Market

Multiple Choice

Toyota Canada recently developing a spin-off company to develop and market a new brand of vehicles called Scion to appeal to the Generation Y group, while still marketing their traditional brands, such as the Toyota Camry, to the baby boomers is an example of:

A) age cohort marketing.
B) chronological automobile marketing.
C) ageist marketing.
D) generational marketing.