Why Might a New Company Decide to Target Baby Boomers

Multiple Choice

Why might a new company decide to target baby boomers, as opposed to Generation X?

A) represent a small proportion of the population but have large disposable incomes.
B) have experienced increased earnings and they account for the majority of consumer product purchases.
C) include most of the important business leaders in Canada.
D) have the longest life expectancies, and therefore, they will remain active in the market place for the longest period of time.