Marketers Can Now Reach Large Segments of the Canadian Population

Multiple Choice

Marketers can now reach large segments of the Canadian population efficiently and effectively because:

A) more than 80 percent of Canadians are rural dwellers
B) most Canadians are located outside of four major urban regions
C) since the 1970s there has been a major shift in the Canadian population from urban to rural centres
D) the top 10 CMAs account for more than 50 percent of the Canadian population