HSBC Bank (Formerly the Hong Kong Bank of Canada)selected Its

Multiple Choice

HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to:

A) value consciousness.
B) culture and ethnic diversity.
C) psychographic differences.
D) population shifts.